Rules and ethics
How to handle out of home advertising data protection
How to handle out of home advertising data protection in England: lawful bases, consent for programmatic screens, B2B rules and a pre-publication checklist.
Topic
ICO guidance
Rules and ethics
Out of home advertising rules for England campaigns: CAP Code, planning and data protection
The CAP Code, England planning consent and UK data protection rules all touch out of home advertising. See which rule governs each campaign decision.