Audience research
Match out of home advertising research methods to the buying decision
Plan UK out of home research: data sources, methods, sample sizes, real costs and buying decisions for footfall, intercepts, interviews and multi-city studies.
Section
Audience research
Audience research
Do you need out of home advertising buyer personas or audience segments?
How to build out of home advertising buyer personas in England, when to segment instead, what data to use and what each format can and cannot support.
Audience research
How to run out of home advertising competitor research
A practical checklist for planning out of home advertising competitor research, covering spend estimates, creative tracking and audience data limits.
Audience research
How do out of home advertising customer interviews shape a buy?
A practical listicle on running out of home advertising customer interviews in England, from question sets and consent rules to scoring the answers.
Audience research
Before you pick out of home advertising survey tools, check the sample
Compare out of home advertising survey tools in England on sample quality, weighting and compliance, plus a worked £6,000 example and key questions to ask.
Audience research
When to segment an out of home advertising target audience
How to segment an out of home advertising target audience in England, from journey data and employment figures to the compliance checks before activation.