Measurement
What is Route's OOH audience measurement in the UK?
Route is the UK's joint industry currency for out-of-home audiences. What its ratings cover, how impacts and coverage differ, and where the data stops.
Topic
media planning
Strategy
When should UK brands book seasonal OOH campaigns?
Seasonal out of home advertising in the UK depends on booking dates, not launch dates. Lead times for Christmas, January sales, Easter and bank holidays.