Measurement
Out of home advertising benchmark research explained without jargon
How to compare out of home advertising benchmark research with your own campaign data, set tolerances early and report results without overclaiming.
Topic
media planning
Strategy
How to compare out of home advertising formats
Compare out of home advertising formats by flexibility, production needs and proof, then use four practical tests to choose a fit for your campaign.
Measurement
What each out of home advertising key metric means for your next buy
A practical guide to out of home advertising key metrics in England, covering reach, impressions, attribution and the reporting habits that keep a buy accountable.
Strategy
Build a 90 day out of home advertising plan that reaches sign-off
England-focused 90-day out of home advertising plan: objectives, sites, permissions, booking, approvals, budget and measurement.
Strategy
Out of home advertising planning template: columns and one row
Build an out of home advertising planning template one row per site: the seven column groups, a worked example row and what each column must record.
Strategy
What a workable out of home advertising strategy means for UK media planning
A practical guide to out of home advertising strategy for UK planners: objectives, formats, budgets, measurement, scheduling and the choices that waste money.
Strategy
How to build an out of home advertising strategy framework
Compare reach buying with context buying, then build an out of home advertising strategy framework with objectives, layers, stop rules and a short glossary.
Strategy
How to avoid out of home advertising strategy mistakes
How to avoid out of home advertising strategy mistakes, covering audience data, creative, compliance, measurement and a checklist to test a plan.
Measurement
What is Route's OOH audience measurement in the UK?
Route is the UK's joint industry currency for out-of-home audiences. What its ratings cover, how impacts and coverage differ, and where the data stops.
Strategy
When should UK brands book seasonal OOH campaigns?
Seasonal out of home advertising in the UK depends on booking dates, not launch dates. Lead times for Christmas, January sales, Easter and bank holidays.