Measurement
Why out of home advertising attribution methods need a decision first
A comparison of out of home advertising attribution methods, matching exposure modelling, control groups and logged responses to the decision each can support.
Topic
UK advertising
Tools and providers
How to choose the best out of home advertising tools for UK buying
How to pick out of home advertising tools in the UK, from Route and VIOOH to Hivestack, Broadsign, Place Exchange and Seedooh for planning, buying and verification.
Strategy
How to compare out of home advertising formats
Compare out of home advertising formats by flexibility, production needs and proof, then use four practical tests to choose a fit for your campaign.
Measurement
Nine out of home advertising measurement mistakes to fix
Nine out of home advertising measurement mistakes, from vanity reach to blended averages, plus the evidence UK buyers should check before sign-off.
Operations
Out of home advertising operations explained for UK media teams
How out of home advertising operations run in the UK, from booking workflow and creative quality checks to attribution, proof of posting and reconciliation.
Tools and providers
Before you choose out of home advertising software, draft the brief
How to run out of home advertising software selection so the platform fits your buying process, compliance and reporting, with illustrative pound costs.
Tools and providers
Implementing an out of home advertising tool without the chaos
A step-by-step guide to implementing an out of home advertising tool, from data audit and scoring to live campaigns, aimed at UK media buyers and planners.
Outlook
UK out of home advertising: sources, screens and data rules
UK out of home advertising for media buyers: which sources to read, how digital screens are bought, measurement, data rules and the triggers that change a plan.
Tools and providers
UK retail media screen networks and buying checks
UK retail media screen networks: named grocery and forecourt options, buying routes, audience-data questions and consent checks for advertisers.
Measurement
What is Route's OOH audience measurement in the UK?
Route is the UK's joint industry currency for out-of-home audiences. What its ratings cover, how impacts and coverage differ, and where the data stops.