Foundations
How to understand out of home advertising foundations
Out of home advertising foundations explained: what counts as OOH, how sites are classified, who sells and buys it, and the rules that shape campaigns.
Topic
UK media buying
Strategy
Out of home advertising planning template: columns and one row
Build an out of home advertising planning template one row per site: the seven column groups, a worked example row and what each column must record.
Strategy
What a workable out of home advertising strategy means for UK media planning
A practical guide to out of home advertising strategy for UK planners: objectives, formats, budgets, measurement, scheduling and the choices that waste money.
Strategy
UK out of home advertising: reach or frequency?
Out of home advertising in the UK: how roadside billboards, bus exteriors and shelters differ in format, reach, frequency, planning consent and measurement.
Tools and providers
How to buy programmatic DOOH in the UK: platforms and steps
A UK guide to buying programmatic DOOH: how screen inventory is sold, the steps to launch a test, how to measure delivery and the data rules to follow.