Strategy
Billboard vs bus advertising: which works better in the UK?
Billboard vs bus advertising in the UK: how roadside 48-sheets, digital screens, bus exteriors and shelters compare on reach, frequency, cost and measurement.
Topic
out of home advertising
Costs and pricing
What does a digital billboard cost in the UK?
Digital billboard costs in the UK vary by format, region and media owner. Illustrative rate ranges for 48 sheets, large-format sites and London screens.
Costs and pricing
OOH advertising for small businesses: UK options and costs
How small businesses in the UK buy local OOH advertising, from bus shelters and phone boxes to digital screens, with indicative costs and booking steps.
Foundations
Out of home creative best practices: 9 principles for UK campaigns
Out of home creative best practices for UK campaigns: legibility, copy length, DOOH specs, CAP Code compliance and site testing before you buy the space.
Strategy
When should UK brands book seasonal OOH campaigns?
Seasonal out of home advertising in the UK depends on booking dates, not launch dates. Lead times for Christmas, January sales, Easter and bank holidays.